I am honored to have been selected to design the complete branding package for this exciting event including the logo, website, social media, and event merchandise.
RAGBRAI © is the largest bicycle ride in the state of Iowa. The ride starts at the Missouri River on the west side of the state and ends at the Missippi River on the east. The route is carefully selected each year after eligible towns submit applications in the fall. The Iowa towns patiently wait to hear the news in February. Once the towns are announced, they quickly develop committees to start planning and decide on a theme.
Onawa selected their theme of superheroes this year, playing off of the fact that the population 3000 town is small but mighty. As the starting town, Onawa chose the Avengers-inspired slogan of “Riders Assemble!”
Using WordPress Festy theme as a platform, this is probably the most interactive and animated site that I have designed to this date. Offering information about sponsorships, housing, entertainment, and, of course, the town itself.
I designed the back of the shirt graphics to include the entire route throughout the state.