Have you had the courage to hit that “go live” button? Let’s talk about some tips that will help you the next time you do!
Why should you go live? Why is everyone talking about this?
Live video on social media platforms such as Facebook, Instagram, and Snapchat has been a huge marketing tool for businesses. It gives customers a raw look at who you really are. So much of what we see on social media is pre-recorded, edited, and scripted. Your audience craves this genuine look at your business process.
Here are some things to keep in mind before you hit that live button:
1. Don’t Wait Around
Most people watching your video will be watching the replay. You do not want to have that awkward moment in the beginning of your video where you say “I’m just waiting for more people to come on here before I get started” This could potentially make the people who are there feel less important and the people watching the replay to loose interest. Can I just add (because I seen it recently) Please for the love of whatever you believe in, do not talk about who is there or who is not there. No one cares, and it’s insulting for the people who are waiting to see what you got. Just get right to it.
2. Be You
I can’t stress this enough. Most of my articles talk about authenticity – because its important. I see so many people going live with their call center customer service voice, or people that try to act really outgoing, when in reality they are not. You know that ain’t you. Be real with me. If your authoritative, be that way on live. If you’re funny, be funny. If you’re wild, show the world. If you don’t know who you are, it’s time to do some soul searching – don’t act like someone else.
3. Look at the camera lens, not the screen
Do me a favor right now. Pull out your phone. We’re going to take two selfies. 1st one – look at your self in the screen and smile. 2nd one – look at the camera lens and smile as if you are smiling about something funny a friend said. Now check out the difference. Number 2 is the real you baby! This helps the customer feel you are speaking directly to them.
4. Watch Your Angle & Your Background
Your audience doesn’t want to see up your nose. Position your camera lens slightly above your nose and point in a slight angle downward at your face. You don’t want them to be distracted by what is going on in the background. Pick something neutral to position yourself in front of.
5. No Script
Of course it’s nice to have some type of reminder as to what you wanted to talk about, but don’t let it be too scripted, your audience can tell, darling. Write out some quick bullet points on what you wanted to cover. Place it on a sticky note. Now put that sticky note right over your phone screen so you can’t look at yourself 🙂
6. Ignore the activity during your live
Respond later. You will see many notifications of who is watching, who is commenting, etc. These notifications are distracting and could ruin your live. There are trolls out there who hop on to lives and make the most rude negative comments just to see if they can mess you up (cyber bullies). They are generally fake profiles. Having that sticky note over your screen will prevent you from seeing things like this and ruining your live. You can respond when your done by reporting them to facebook.
7. Go with the flow
Don’t freak out if something goes wrong, because people understand it is live – real life things will happen. It’s ok, furthermore, use every opportunity you can. I once saw a makeup artist live who accidentally made a mess with the mascara. She took the opportunity to show how good her makeup remover wipes worked! Carpe Diem.
Most importantly, have fun with it and keep practicing. Feel free to reach out if you need some more help with this topic. Tag me in your next live so I can check it out! Good Luck.