Likes having any significant meaning are now a thing of the past in the world of social media. So what if only 5 people liked your post? We should be paying attention to how many we have reached out to rather than how many people took the time to click the thumbs up emoji.

Facebook likes used to be a great way to tell the social giant’s algorithm that “this content is important and everyone needs to see it.” Those days are gone. The post popularity contest was fun, but now its over, so lets move on and get down to business.

It was just this week that I finally gave in and purchased a course from someone I had been following on social media for over a year. She finally convinced me to buy into her program, so I whipped out my card and purchased impulsively.

It was then that I realized, not once in this past year did I like her posts, comment to ask questions, or even share her posts with my friends.

Why? Well, because nothing is private on social media (we all know this). I carefully listened to her webinars, took notes, and kept the information to myself.

I started doing some research into the topic. I even thought about my own customers’ engagement. The customers who purchase from me, generally are not liking, sharing, or commenting on my content.

“A few years ago, you could take likes to the bank. But, those days are over, and they are never coming back. In fact, when I looked into who bought my programs and became one-on-one clients in 2017, I realized most of them didn’t engage with my content. They didn’t “like” my posts. I didn’t notice them inside my Facebook Groups. They didn’t reply to my emails or other social media messages.” – Scott Oldford, Guest Writer for Entrapreneur

Now Think about the last time that you personally seen something interesting on Facebook and clicked the link – read through the article, or better yet – considered the purchase, then actually went back to click “like” on the article. I personally cannot think of one single time that I have done that.

The only true way to measure the success of your content is to watch how sales, personal messages, emails, and phone calls have increased.