I want more followers. I want more likes. I want more sales. I want more traffic.
Can you relate? I’m not sure if I know of an entrepreneur that hasn’t said they want more. More could mean that we have become successful and we want to push further. It could also mean we just want to keep the freaking lights on! Can I get an amen? No matter what stage of the game your in. You want more. You want to grow. If your not growing, your dying – am I right?
I hate to be the one to break it to ya, but there is no checklist that will get you more followers overnight. (Trust me, we found this out the hard way when my kids started their own YouTube channel.)
The answer to slowly building an authentic tribe, is to consistently be an authentic YOU.
I read this quote sometime ago. “If you are 1 in a million, then that means there are 7,000 people on this earth just like you.” (source unknown) The only thing setting you apart from the millions of other entrepreneurs out there is you. Your uniqueness. You could be selling the same product or delivering the same information as many other people, and still be successful because you have a unique way of presenting the information. Those 7,000 people, your people, they are out there and they are waiting for the information to come from you. You have to stop worrying about what everyone else is doing and deliver your product in the most REAL YOU way that you can.
You will notice that the more authentic you become, the more your people will start to flock to you. This is in business and life. I always worried about being my true self around everyone because maybe my lack of curse word constraint or my bluntness would push people away. It was scary, but I finally started to show my true colors around everyone. Yes. Everyone. I even bluntly called a pastor out for something that didn’t make any sense to me one day. Of course, then I sheepishly apologized. You know what he said to me? He appreciated my honesty, because he could finally say that he felt the same way that I did! This lead to many more conversations about god and life that could have never happened if I wasn’t speaking in a way that was true to myself.
For every one person that I pushed away by this new found me, I drew a deeper connection with 2 others. Those are great odds.
In business, people aren’t buying a product. They are buying a story and experience. If your real story is relatable to them, they are likely to follow you. Then once you have built trust with them, they are likely to purchase from you. The real you.