Who is Jess Carrier?

Short -n- Sweet Version

Jess is an award-winning photographer & graphic designer turned serial entrepreneur. Over the past decade, she has built several successful companies through powerful marketing. Now she fulfills her passion by helping others achieve their goals in life and business.

The Whole Story

Contrary to what many people in my life believed I was capable of, at 18 years old I enlisted in the US Air Force. Surprising everyone, I graduated from basic training and completed my entire service. The military taught me many things, but the most valuable to me personally were two important lessons:

Never give up (in the military, it is really not an option) and I desperately wanted control over my own life – this became clear the minute I got written up for a hair being out of place.

I thought freedom was a given when I became a civilian again. I entered the workforce with a false sense of opportunity.

After moving to a new area and struggling to find myself and make friends, my neighbor approached me with an opportunity to make extra cash and meet tons of ladies. I finally got my first taste of freedom when I started a direct sales business doing jewelry parties. I was working harder than I ever had at any 9 to 5, but I felt amazing. I loved making plans and watching them unfold… But even though I was self-employed, I felt the pressure of still working for another company. I was constantly told by higher-ups that it was not my job to “reinvent the wheel.” It was my job to Sell. Sell. Sell.

This left me with an uneasy feeling and a yearning for more.

Around this same time period that I began to have doubts about direct sales, I had the opportunity to meet a couple – Angela and Jay Rue. I will never forget them. They were my cousin’s fun-loving wedding photography husband and wife duo. I had never thought of being a wedding photographer before, but I knew that I wanted that life. I was impressed because they called all of the shots that day and controlled their own lives.

Impulsively, the week following the wedding, I scraped together $600 from my jewelry sales and purchased my first DSLR camera with absolutely no idea what I was doing, except my previous experience with Photoshop as a hobby.

The very night of my camera purchase, I posted to Facebook “I’m starting a photography business and I have two questions: What should I name it? And do you want to let me take your pictures?”

I knew in my heart that in order to be successful in a small town I had to provide them with something new. An experience. Practicing my trade took a lot of hard work, an open mind, and many late nights watching professional photographers on YouTube. More than anything, it required effective marketing.

Fast forward 5 years, my work had been published, I had traveled to California, Florida, and Mexico for wedding photography, and had won multiple photography awards. Although I had reached what most would consider huge success, had the control over my life that I had always dreamed of, and was making a TON of money, something was still missing.

Something was still unfulfilled in my life, despite my commercial success.

In the midst of this search for fulfillment, I helped my husband start a business of his own. By this time, I had the knowledge and experience of exactly what it took to build a brand around a stellar product or service, market it, and make money. With my help and his determination, his sales have doubled every year for four years straight!

While I enjoyed helping with my husband’s business, I was still searching for that missing piece. Encouraged by my prior successes, I fulfilled my passion and love for coffee by opening up a small café in our hometown. I was having fun in my new shop; I enjoyed cooking up fancy coffee drinks and meeting new people. I was having such a good time that I was completely oblivious as to what was happening around me.

My inbox started to fill with questions about things like Instagram pages, Facebook groups, branding, and how to start a business. As I responded to messages and offered my assistance, I realized that I was regularly giving advice to people about these things. I had become the go-to expert for people asking important questions about business ideas and marketing. I was increasingly having people ask me “is this business a good idea” and “how do I reach more people and make more sales?” I knew that I was on to something when I was asked by the VP of our County’s Economic Development board to become the new director and help the county grow.

It was 2017 that something really clicked for me. I realized that this was it. I had found what I was missing! I discovered that I loved helping people start, grow, and market their businesses. I love giving people advice and even more, I love watching them find their own fulfillment and success. I am extremely proud of the work that I do in helping others while still fulfilling my own passions.

I thought freedom was a given when I became a civilian again, so I exited the Air Force and entered the workforce with a false sense of opportunity.

After moving to a new area, and struggling to find myself and make friends my neighbor approached me with an opportunity to make extra cash and meet tons of ladies.

I finally got my first taste of freedom when I started a direct sales business doing jewelry parties. I was working harder than I ever had at any 9 to 5, but I felt amazing. I loved making plans and watching them unfold… But even though I was self-employed I felt the pressure of still working for another company. I was constantly told by higher-ups that it was not my job to “reinvent the wheel” it was my job to Sell. Sell. Sell. This left me with an uneasy feeling and a yearning for more.

I had the opportunity to meet a couple, and I will never forget them – Angela and Jay. They were my cousin’s fun-loving wedding photography husband and wife duo. I had never thought of being a wedding photographer before, but I knew that I wanted that life. They called all of the shots that day and controlled their own lives.

Impulsively, the week following the wedding, I scraped together $600 from my jewelry sales and purchased my first DSLR camera with absolutely no idea what I was doing, except my previous experience with Photoshop as a hobby.

The very night of my camera purchase, I posted to Facebook “I’m starting a photography business and I have two questions: What should I name it? And do you want to let me take your pictures?”

I knew in my heart that in order to be successful in a small town I had to provide them with something new. An experience. Practicing my trade took a lot of hard work, an open mind, and many late nights watching professional photographers on YouTube. More than anything, it required effective marketing.

Fast forward 5 years, my work had been published, I had traveled to California, Florida, and Mexico for wedding photography, and had won multiple photography awards. Although I had reached what most would consider huge success, had the control over my life that I had always dreamed of, and making a TON of money, something was still missing.

I had the knowledge and experience of exactly what it took to build a brand around a stellar product or service, market it, and make money, so I helped my husband start a business of his own. With my help and his determination, his sales have doubled every year in business for 4 years straight! Later I fulfilled my passion and love for coffee by opening up a small café in our hometown. Having fun in my new shop, cooking up fancy coffee drinks, and meeting new people I was completely oblivious as to what was happening around me.

My inbox started to fill with questions about things like Instagram pages, Facebook groups, branding, and starting a business. I had become the go-to for “is this business a good idea” and “how do I reach more people and make more sales?” One day I was even asked by the VP of our County’s Economic Development board to become the new director and help the county grow.

As I responded to messages, offering my assistance something really clicked for me. I realized that this was it. I loved helping people start, grow, and market their businesses. I love giving advice and watching them to go on to become extremely successful. I am extremely proud of the work that I do helping others while still fulfilling a passion of my own.